NAME | Advertising Standards Authority of South Africa (ASA) |
INDUSTRY | Advertising, Media and Publishing |
SECTOR | Marketing Communication |
MEMBERSHIP | Voluntary: industry bodies |
WEB ADDRESS | www.asasa.org.za |
EMAIL ADDRESS | |
CONTACT NUMBERS | Tel: (011) 781-2006
Fax: (011) 781-1616 |
CONTACT PERSON | Head Legal and Regulatory Affairs |
SERVICES PROVIDED | Consumers can complain to the ASA against advertisements considered to be untruthful, misleading or harmful in any way. The ASA will deal with complaints about advertising content but not with complaints about contractual matters or service. A complaint form is available on the website. |
CODE OF CONDUCT | Yes, Code of Advertising Practice, Sponsorship Code & the Consumer Code (which provides a summary of the Code of Advertising Practice to guide consumers about advertising rules) |
LEGISLATION APPLICABLE | Relevant registration referred to in the code |
STATUS | - |
ACCOUNTABLE TO | The ASA is an independent body set up and paid for by the marketing communication industry to ensure that its system of self-regulation works in the public interest. |
POWERS | The Code is administered by the Directorate and ASA Committees drawn from the constituent member bodies and where applicable, consumer organisations. Powers are vested in the Directorate and ASA Committees. If an advertisements is found to be in breach of the Code, the ASA can take the following actions: order the withdrawal of an advert in its current format. require that amendments or all future publications be submitted to the ACA Advisory service pre-publication or order the publication of an adverse publicity statement.
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CONSUMER’S RECOURSE | A complainant may appeal against the ruling of the Directorate to the Advertising Standards Committee. Thereafter, the complainant can appeal to the Final Appeal Committee. |
COST TO CONSUMER | No cost |
PUBLICATIONS | Code of Advertising Practice, Sponsorship Code Consumer Code Annual Report |
OTHER INFORMATION | ASA procedures are designed to assist any person who wishes to complain about an advertisement (advertisers, consumers, competitors, agencies industry bodies). |
getclosure! CLASSIFICATION | Facilitator |
