In the first news snippet in this series I looked at why the Consumer Protection Act has been introduced, and what the first chapter focuses on.
Chapter 2: Fundamental Consumer Rights
There is a lot of relevant stuff in Chapter 2, so I’m going to break it down into bite size chunks. This week I’ll focus on Part A: Right of Equality in the Consumer Market.
Question of the Week
What is discriminatory marketing? In a nutshell, it is when a supplier unfairly excludes a consumer from accessing a good or service (despite the fact that the consumer meets the necessary basic requirements). [Ch.2 Part A]
What you need to know
- The Act protects you against a range of discriminatory marketing practices.
- An example of where a consumer does not meet the basic requirements would be a minor trying to buy alcohol or wanting to attend a No Under 18 movie.
- If you think that you have been discriminated against you can:
- institute proceedings before an equality court
- file a complaint with the Commission (which must refer the complaint to the equality court if the complaint is valid).
Interesting Fact
Discriminatory marketing also applies if the supplier grants exclusive access, a different quality or price of goods or services to a particular person or community or market segment.
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