The Ask Afrika Trust Barometer evaluates companies and CEOs on various drivers of reputation and trust. The results provide valuable insights for companies and enable them to evaluate their reputation against current trends, and determine the impact of these trends on their reputation.

Congratulations are in order for the winning black-owned and managed company, Mvelaphanda, for Jacko Maree who won the most trusted CEO, and for SAB who were the overall winner of the Ask Afrika Trust Barometer 2009. SAB obtained the best performance on all the reputation drivers measured, except for innovativeness, which has consistently been the main strength of MTN.

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