In a recent News24 column, Alistair Fairweather uses a Greenpeace campaign against Nestlé to demonstrate how powerful “desktop activism” and social media campaigns can be once they begin to snowball and gain momentum.

Fairweather concludes that “desktop activism” is the start of a movement – not a movement in itself: “does desktop activism replace real world protests and boycotts? Absolutely not. Can desktop activism drive and fuel these actions? Just ask Greenpeace.”

Let us know what you think.

Read the full article on News24.com